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STC Can be Used to Manage Multiple Business
Situations
With STC you can combine your internal data (sales history, Sales Force
Automation or CRM) with external 3rd party data to build an integrated Sales
and Marketing database of customers, winbacks and prospects.
Using this information, with TRG expertise, you can model the sales potential
and opportunity for your market by product type or product grouping. We can
then model your entire selling process and apply it to multiple sales
resources in order to maximize their effectiveness. This enables us to build
a customized STC system that encapsulates all of your knowlege of your business
and the marketplace, giving you the flexibility to manage multiple business
situations such as:
- Optimizing resource allocation in the field.
- Targeting new customers.
- Field force design.
- Field force support of your plan.
- New product launches.
- Mergers and acquisitions.
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