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Use STC to Identify and Target New Customers, Markets
or Verticals
With STC you can combine your internal data (sales history, Sales Force
Automation or CRM) with external 3rd party data (D&B, ABI, NDC etc.) to
build an integrated Sales and Marketing database of customers, winbacks
and prospects.
Using this information, with TRG expertise, you can model the sales potential
and opportunity for your market by product type or product grouping. You can
query the database on multiple criteria to identify new verticals or markets,
verticals with high potential but low penetration, accounts below their
potential, take advantage of a competitive mis-step, as well as cross-selling
opportunities among sales resources. You can use this information to
facilitate integrated Sales and Marketing campaigns, to change account or
territory assignments, create new account or territory assignments and to
create new sales resource types to target new opportunities.
With STC you never have to be satisfied with the status quo. You can
leverage the power of STC to look at your business in new and innovative ways,
to optimize the deployment of resource s and maximize revenue growth.
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