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Find The Most Productive Opportunities With
Demand Modeling
How can you identify the best opportunities in your market? Which customers
have demand for specific products? With STC you can combine your internal
data (sales history, Sales Force Automation or CRM) with external 3rd party
data (D&B, ABI, NDC etc.) to build an integrated Sales and Marketing database
of customers, winbacks and prospects.
Using this information, with TRG expertise, you can model the sales potential
and opportunity for your market by product type or product grouping, using
your own business metrics. This provides you with the basis for determining
the accounts that will provide the best opportunity for revenue growth,
whether current, winback or prospect, which defines your target universe.
STC enables you to avoid guesswork by defining your targets in a quick,
fact-based and repeatable mannner. By deploying your resources at the richest
opportunities you will provide focus for your sales resources and maximize
revenue growth.
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