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How can I Use STC to Better Allocate Resources Between Products and Customers?

To maximize revenue while minimizing costs it is critical to deploy the right resource at the right targets for the right amount of time. If a resource is over allocated, important revenue opportunities will be missed due to the constraints of time and geography. This will also negatively affect morale if quota is unachievable. If a resource is under allocated, important revenue opportunities will also be missed due to inattention. In both cases, important accounts or prospects will be left unattended, creating opportunities for the competition.

With STC plus TRG expertise, we can model your entire selling process and apply it to multiple sales resources in order to maximize their effectiveness in the field. We can also help you model the sales potential and opportunity for each establishment, account group, segment, vertical or geography, by product type or product grouping. With productivity and demand modelling in STC, we can then determine which accounts and how many resources will provide you with the best opportunity for revenue growth, in a fair and fact-based manner.


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